Monitoring your Search Engine competitors with regard product or services is crucial if you are attempting to out perform them with your SEO Campaign

Once you know exactly what you are optimising your website for
the next stage is to take a good look at the competition

Competition Analysis

There are two main forms of competition analysis that you have to undertake as part of a SEO campaign.

  • Direct physical competition - the businesses offering the same goods or services as your company to the same target markets/locations
  • Search Engine competition - these are the website's currently occupying the top slots for the keywords or keyword terms you want to have good organic rank for

Your SEO campaign should be suited to your own business needs but have a strong understanding of your business competitors if you ultimately want to succeed.

Direct Physical Competition

These are the companies that are offering the same goods or services as you to the same target markets. It could be the case that you are all offering service a in town b. Effectively you are competing with these businesses for the available clients of town b.

Being aware of these businesses internet marketing strategies allows you to craft yours to ultimately win more business and outperform theirs! The great thing with a competent SEO company is that we are able to look at the ways your competitors are conducting their online marketing strategies and react accordingly when creating yours.

A good SEO strategy allows you to turn your business website into a commercial marketing tool interacting and conditioning visitors to form a desire for your goods or services. A thorough, ongoing competition analysis keeps you one step ahead at all times.

Search Engine Competition

After the keyword research is complete, depending on your business or service you may find when analising the competition that the website's top of the natural search listings actually aren't direct physical competition at all!

This could apply to review sites, directory listings, search engine optimised pages for advertising purposes, general information pages etc

Here you are not directly competing against another company but you will have to review the best strategy for both short and long term success. Is it possible and in your interests to get yourself included within these sites - all questions that can be answered after thorough competition analysis.

“Competition Analysis - If you know the enemy and know yourself, you need not fear the result of a hundred battles. If you know yourself but not the enemy, for every victory gained you will also suffer a defeat. If you know neither the enemy nor yourself, you will succumb in every battle - Sun Tzu, the art of war.”

Competitor Analysis

Spend some time to fully understand what you need to achieve in order to make your business prosper. Knowing your business competitors inside out can help ensure your SEO campaign has the greatest chance of success.

Remember in discovering the strength of rival website's thorough Competition Analysis you are able to craft a successful search engine optimisation campaign for your own website. Knowing your enemies strengths and weaknesses in advance of "battle" is a sure fire way of ultimately winning or at least knowing the "cost of the forthcoming battle".

How to analise your competitors

A few ways we look at your competitors website
marketing are exposed here

  • Every other companies website's code can be viewed and fully analised for it's SEO performance.
  • There is no way to "hide" how a page or site is being optimised through on site techniques so see exactly how the top performing sites are doing it!
  • Analise all external links to a website and then follow up these links to see their "worth"
  • View how well indexed these sites are with the major search engines
  • Analise the physical content being served paying special attention to keyword and keyword density

Contracting DeGal SEO to undertake your web sites SEO work is your guarantee of the very best possible when it comes to optimising your business web site.

We have a large number of sites we are actively optimising and we stay on top of all information released from the search engines regarding best practices. By all means contact us for examples of our previous SEO work for businesses.

We believe in transparency and happily reveal most of the methods we adhere to when undertaking SEO work within this site. Once you hire us as SEO consultants we will keep you fully informed of all our actions and provide ongoing reports and assistance as required so you can be safe in the knowledge we only utilise white hat methods.

Contact DeGal SEO re Competitor Analysis work

Please use the web form below to contact DeGal SEO with any enquiries related to Competitor Analysis for your company.