Google Analytics as a website performance tool

Google Analytics is a free program. It is used to monitor traffic and visitors to your website. It also provides information on where the traffic has come from - Direct // Linked // Search Engines. Within these sections you also get detailed information on the keywords used by real people in finding your site and how these visitors then interacted with your website.

As the goal of website SEO is to rank high in the natural search positioning's it only makes sense to use and utilise the tools Google (the biggest and best search engine) provide for monitoring and improving your business website.

“Google Analytics - for something that is free the information it provides when interpreted properly is truly amazing. Modify and tweak your website as you analise every small detail”

Google Analytics quick feature list

Google have designed Google Analytics as an enterprise tool allowing you to effectively track your website's marketing performance. As most small to medium businesses don't sell via the web these goal based features can be modified to show time on page or page view targets etc. Use Google Analytics to

• Monitor all traffic and it's use on your business website
• Track full use of your website by visitors - pages viewed, time spent on site, entry and exit pages, visitors location
• Judge what keyword search terms are providing you the most traffic and tweak the website to desired performance levels
• Easy to use and explore the wealth of website statistics and reports
• Set Goals to monitor your website performance
• FREE TO USE AND INSTALL

Installing Google Analytics

DeGal SEO install Google Analytics on all our website's and where possible all our SEO jobs as well. The process of installing Google Analytics is simple to do if you have a small amount of website coding knowledge and access to your website's server for uploading files.

Create a Google account and then sign in to Google Analytics (link to sign in page can be found to the right). Add the website you wish to install Google Analytics to your Analytics account panel. Follow the on screen instructions for setting your location and time zone. You will then be given a script to install at the bottom of every page you wish to be tracked.

The script needs to be placed just before the closing body & html tags (above is the script installed on this page!) at the foot of your coding. Once installed on every page you wish to be tracked upload the files to your server and Google Analytics is up and running and automatically monitoring your website!

Don't forget to mention in your privacy policy that the site runs Google Analytics as this is a term of condition of use. Google even provides the text for you to use if you don't want to write your own version.

The ultimate website tracking tool

Google Analytics really is the best website tracking tool available for FREE! As a SEO company the information provided by the very program you are attempting to perform well in is invaluable.

As a business owner you really can monitor marketing performance and ensure your business website is used as an efficient marketing tool. Also track for yourself over time the efforts of the SEO work - see for yourself the increase in search engine traffic from the efforts of DeGal SEO plus track any links and how much "targeted traffic" they really bring.