Outbound Links a good thing for your website!

A controversial statement that contradicts a lot of the SEO experts
current line of thought and advice on external site linking

DeGal SEO's take on outbound linking and why we think it's good!

As the SEO process that leads to SERP success is based on the search engines closely guarded search algorithms the only people that know the criteria for ranking are the search engines themselves.

There is a lot of talk about page rank and link building and the emphasis has always been on gaining quality one way links for search engine optimisation purposes. We agree with this line of thought and thoroughly recommend seeking these quality inbound links but...

Outbound Links - DeGal SEO are probably the only SEO company currently encouraging outbound links as part of a SEO strategy - remember you read it here first! Outbound Links are good for SEO”

What has been established and can be taken from reading the search engines guides to recommended seo practices is sites that provide users with the most relevance will be rewarded. Now if in providing information there is an external website that is an authoritive figure or founding source of the information in the first place it makes perfect sense a user of your website would find this information beneficial so an outbound link should be rewarded or at least recognised.

By providing a quality outbound link to this source we feel you are adding weight and relevance to your own content! Take some of the pages within our own site that carry external links. On our Google Analytics advice page we provide 3 external links

  1. An Online Google Analytics Feature Video Tour - this provides a video tour of the program and reinforces our own brief summary
  2. An Online Google Analytics Learning Resource - this is a course that can be taken to fully understand how to implement and use Google Analytics
  3. A Direct Link to the Google Analytics Sign Up/In Page - If taking our advice on Google Analytics someone wants to get it they don't need to search for how to get it the link is there - we are aiding their user experience and reducing their need to make clicks

Having mentioned the Google Analytics product it is only natural that even if we covered every single point relating to the program a number of our visitors would still wish to visit the home page of the program. By providing easy outbound links we are providing value which the search engines define as a good SEO goal for any website!

Page Rank has no SEO standings

The old school thought of not outbound linking to maintain your page rank and "link juice" was all with the aim of building up your own website's page rank in the belief the higher the page rank the better your search engine results standing.

Google themselves state page rank is not a determining factor in the search algorithm so why still worry about outbound links?

Content and Relevancy should be your only SEO concern

Google and other search engines state relevancy and quality content will always be the cream that rises to the top of the search engine pile. Now being realistic why should DeGal SEO worry about linking to Google Analytics on one internal page - yes we have optimised the page to be relevant to Google Analytics search terms but we ourselves acknowledge the main Google Analytics site will always be a more appropriate search result for this than our own site!

What we hope to achieve is ranking for terms that include both SEO Keyword Terms and Google Analytics and if in indexing our page Google recognise's our attempt at providing useful content it is natural to think we will also be rewarded for this.

Ensure all outbound links are to as relevant a source as possible

A good way to ensuring your links go to an authoritive or relevant resource is to do a search engine search for the term yourself - what are the sites currently occupying the top SERP positioning?

It would be fair to say these sites are probably the sort of authoritive sites you should be linking to unless of course they are providing your direct business competition or would lead visitors to your rivals and competition.

Outbound Links on Your Home Page

As a general rule any outbound links on your home page
should be kept to a minimum

Outbound Links on your home page is one area we would suggest with a well designed website the need for these links to support your content should not exist. Your home page is one page advert for your company so unless it is in your businesses interest to divert traffic away from your site form within your content then keep outbound links to the internal pages of your website to support content

  • An example of home page links we would see as having no cost to your business success would be similar to the ones in this pages footer. After all our content we provide links for validating our HTML & CSS as standards compliant plus a single link to our parent company www.degal.com. On your website it would be allowable to have your web design company link out and as long as they coded the outbound link to SEO guidelines this could be recognised as a useful resource for all web visitors to your site and therefore something that has no negative effect on your sites SERP performance - if anything linking to a reputable web design company could help validate your website as a useful resource!

DeGal SEO have a large number of sites we are actively optimising and we stay on top of all information released from the search engines regarding best practices. By all means contact us for examples of our previous SEO work for businesses.

We believe in transparency and happily reveal most of the methods we adhere to when undertaking SEO work within this site. Once you hire us as SEO consultants we will keep you fully informed of all our actions and provide ongoing reports and assistance as required so you can be safe in the knowledge we only utilise white hat methods.

Contact DeGal SEO re outbound links

Please use the web form below to contact DeGal SEO with any enquiries related to Outbound Links and their SEO effect.