Standards Compliant Web Site Code is inheritably Search Engine Friendly
SEO Web Site Coding
Search engine optimised web page coding is about providing a well structured and defined web page code. Following accepted internet standards ensures your web sites coding is accessable to all, can be read by all browsers and search engines alike, plus it is actively optimised for performance eg fast page load time and no scripting errors.
From a SEO view standards compliant HTML & CSS based design has always managed to achieve the best natural search engine positioning for business website's. By reading Google's own webmaster guidelines you can see for yourself they endorse this point of view as well
“Web Site Coding - How your site is coded can have a major impact on your search engine result positions. The best content in the world can be seriously let down by poor web page coding”
We recommend optimising all link titles to reflect the main content of the linked page itself. By doing this you are aiding all physical human visitors by providing them more information on what they will get when they click your link, plus you are providing the search engines with more information on the linked pages content.
Web Site Structure
How you decide to code and structure your web pages can have a positive or negative impact on your SERP results. Using unique and descriptive page titles across your business web site will again help provide search engine content to help you rank for your targeted keywords.
Ready made and CMS (Content Management Systems) usually do not use this degree of on site optimisation and will regularly have page titles such as index.html / page1.html / page2.html / page3.html etc
When coding your web site ensure that you save each page as an appropriate page name as every little helps in getting the search engine success formula just right and the page title is an ideal opportunity to put your main page keyword or content subject in the web url.
Head Section Web Site Coding
The head section is the area of your web page code that includes the meta tags and the page title tag plus links to any external script source including any style sheets.
A lazy technique when creating web site code is to design the home page and then copy this page to create subsequent pages. Web designers will then not update every single pages head section data to reflect each new web site page. This leads to a poorly/ok/well designed home page but as far as the search engines are then concerned identical pages throughout your site.
This "duplicate content" issue could harm your search engine positioning so should be avoided at all costs. A professional web designer is not necessarily a professional SEO expert and this is one of the areas DeGal SEO can confidently say we are very good Web Coders/Developers but excellent Professional Search Engine Optimisers.
Web Site Standard Compliant Page Coding
We have a whole page in this site dedicated to explaining standards compliant coding and the coding options available for your business web site.
