SEO White Hat Techniques are the ethical measures reputable Search Engine Optimisation companies use to help search engine ranking

The goal of all website SEO is top natural ranking. Whitehat techniques
are the ways to ethically achieve these top natural search result positions

SEO and the Whitehat Techniques

Summing up whitehat SEO techniques is easy. Most search engines issue guidelines for all webmasters to consider when designing website's. Sticking to these guidelines and effectively designing business website's that follow the search engines own construction guidelines is following "whitehat techniques".

“SEO WHITE HAT TECHNIQUES - can be thought of following good design principles at all stages of a website's construction”

A website designed to these so called white hat techniques is more likely to achieve strong and long lasting natural search engine rankings. The search engines are also constantly improving their algorithms in an attempt to spot and penalise black hat techniques so the wise money is on doing things properly!

Is what my business website doing considered white hat?

Our advice is always imagine you were called in front of Google and asked to justify what you have done as an ethical and non devious thing. Could you stand and argue your case for what you have done safe in the knowledge there is absolutely no "grey area" involved?

If you can answer yes then the likely hood is you are already only employing white hat SEO techniques. If you are ensure what is currently being done on behalf of your business website or what has been done in the past our advice would be to get some honest, professional SEO advice immediately.

Ignorance is no defence and if your business website suffers penalisation for non whitehat techniques then you may really struggle to regain that search engine positioning ground.

White Hat External links

Although only a small part of the algorithm for search engines (see the external link quality page for further explanation) external links should be an area when you can control their placement and coding you do so with the same attention to white hat coding and content as on your own site.

Ensure the links go to the right pages of your website and title tags reflect the content and keywords for their landing page. A good white hat technique for external links is to ensure they only appear on relevant, well designed sites - therefore increasing the worth of the traffic they send to your busness website.

Good Whitehat Technique Examples

  • Design and writing quality content targeted at users not the search engine spiders
  • Coding to clearly display all text and website content to all users at all times
  • Coding with CSS following accepted w3c standards to ensure accessibility and help maintain the world wide web
  • Only using relevant alt and title tags for your website structure
  • Creating unique meta information for every page across your website
  • Avoiding Keyword stuffing or keyword spamming, instead using well researched, relevant keywords with good natural keyword density
  • Structuring each page with correct semantic mark up to help differentiate
  • Keeping external links as high quality as possible

SEO Whitehat Techniques

Below are a few free resources you can use when
determining your keyword density

Contracting DeGal SEO to undertake your web sites SEO work is your guarantee of the very best possible when it comes to optimising your business web site. As the above Google article points out good SEO starts with following their own webmaster guidelines - something DeGal SEO do religiously!

Of interesting note is their warning on links and "search engine submissions" - As a note a lot of (well known) hosting companies advertise and sell SEO packages that pretty much only do this, therefore you are spending £100's to literally harm your own business website with regards SEO natural search positioning!

If you don't fully understand the SEO process then find someone you trust to oversee it for you or read up from reputable resources (our recommendation again is the Google webmaster guidelines) and gain the knowledge so that you are 100% aware of every thing that is done with regards SEO on your site to ensure it all remains white hat.

We have a large number of sites we are actively optimising and we stay on top of all information released from the search engines regarding best practices. By all means contact us for examples of our previous SEO work for businesses.

We believe in transparency and happily reveal most of the methods we adhere to when undertaking SEO work within this site. Once you hire us as SEO consultants we will keep you fully informed of all our actions and provide ongoing reports and assistance as required so you can be safe in the knowledge we only utilise white hat methods.

Contact DeGal SEO re White Hat SEO work

Please use the web form below to contact DeGal SEO with any enquiries related to White Hat SEO for your company. We are happy to work from the start or analise a current website for you.














Black Hat SEO

In contrast to White Hat you have Black Hat techniques

This page has been all about White Hat SEO techniques but to fully understand what you can ethically do you also need to know what is deemed un-ethical - or Black Hat Techniques - as it is commonly referred to.

The DeGal SEO guide to Black Hat Techniques…